The 72h sprint.
From brief to live.
This is our process from the inside: what we do in each stage, what we need from you before the start, how much of your time it takes and what you get after launch.
sprint clockT+72:00:00
- 01Architecture & UX00–12h
- 02Code & design12–36h
- 03SEO & Core Web Vitals36–60h
- 04QA & launch60–72h
00h · start72h · live
[01] Process · 72h Sprint
72 hours. Four stages. Zero downtime.
No weeks of waiting for mockups and no endless revision rounds. We work in one planned sprint — and you watch the progress live on a preview URL.
12h
end of stage 1/4
Architecture & UX
A short brief, keyword research and a sitemap. Every page gets one job and one keyword before a single pixel exists.
- ✓brief + business goals
- ✓keyword research
- ✓information architecture
- ✓mobile-first wireframes
output → sitemap.pdf
[02] Before the start
The clock starts when everything is in.
We count the 72 hours from the moment all materials are delivered. That way the sprint never stalls waiting for copy or photos.
- 1Fixed quote acceptedScope and price in writing, agreed after a short call.
- 2Copy for every pageYour own texts or copywriting included in the quote.
- 3Logo and identityLogo as SVG or PNG and brand colours, if you have them.
- 4PhotosPhotos of the business, team and work — or a stock photo selection.
- 5Access detailsDomain (DNS) and, for a redesign, the current site and Search Console.
[03] Your part
How much work is on your side?
Little, but at the key moments. You see progress live on a preview URL and step in only when a decision is really needed.
- before the start01
Call and brief
About 15 minutes on the goal of the site, the scope and the materials.
- stage 1 → 202
Structure sign-off
You approve the site map and layout before we start coding the design.
- stage 2 → 303
Feedback on the live preview
You review the working site on the preview URL and send your changes.
- stage 404
Handover and launch
You accept the finished site — we publish it on your domain.
* The scope of revisions is agreed in the quote, before the clock starts.
[04] After launch
What you get after launch.
- Repository and access
- The full code of the site and all access details — the site is yours.
- Indexing in Google
- Sitemap submitted to Search Console and, for a redesign, 301 redirects for old URLs.
- Hosting and domain
- The first year of hosting and domain is included in the project price.
- Performance report
- Lighthouse and Core Web Vitals results from launch day.
- Changes without a subscription
- You order further changes when you need them — no yearly contracts.
[05] FAQ
Questions about the sprint
01When does the 72h clock start?
After you accept the quote and deliver all materials: copy, logo, photos and access details. Before that we reserve a slot in the calendar for you.
02What if I don't have the copy ready?
Copywriting can be included in the quote. We write for people and for the queries you want to be found for on Google.
03What if the materials are late?
The clock starts when everything has arrived. If the delay is long, we agree on a new slot.
04What if the project is bigger than one sprint?
Custom or larger projects — such as a shop, online booking or several language versions — get an individual timeline, usually up to 3–6 weeks.
05How much time do I need to invest?
Usually a 15-minute call at the start and a few short sign-offs along the way: structure, preview feedback and handover.
[06] Start
Your sprint can start on Monday.
A short call, a fixed quote within 24h, the sprint starts in the slot you choose. No yearly contracts and no subscription for “WordPress maintenance”.
- ✓ fixed price
- ✓ you own the code
- ✓ no subscription
Next open slot
— —.— · 09:00
office hoursMon–Fri · 09:00–17:00